SEO News

Relationship First Column

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  1. Defining Authorship: The Difference Between Contributors and Guest Authors

    Really, you want to create a relationship before you begin to court them for a contributor relationship, so the first email should be the courtship, and the second should be the date. We have found that getting a weekly column on a publication when...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit.

  3. Are You Giving Away Free SEO Advice?

    Instead, the agency had mentioned that they wanted to establish a long-term relationship with the right firm, to work not only on this project but others that the agency might have. One reason I write this column is to help the average Joe...

  4. Be My Valentine: Please Link to Me?

    You may be able to argue that your site's content is worthy of being linked to from theirs, in order to expand the relationship between relevant sites. The better the relationship, the better the chance the link remains and others follow.

  5. Will Social Networks Become the New Inbox?

    It doesn't necessarily shorten the sales cycle, but what it does is keep the information flow more open and also allows for a much deeper relationship than e-mail. We'll go more in depth on this in part two of this column.

  6. 5 Tips for Travel Search Marketing in a Down Economy

    Many consumers are willing to pay a little more if they feel they have a relationship with you. Re-tool and fine-tune your campaigns with some of the tips found in Search Engine Watch's Profitable PPC column, by focusing on conversions of course...