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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. It may be tempting to automate various aspects in the management of a relationship.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? When it comes to co-creation of content, it's all about the mutually beneficial relationship.

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. Bottom line and most important tip: it's all about the relationship! But you have to build a relationship with an influencer before you can unlock...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. This morning, Animoto reported new survey results that show video has a...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Get Engagement With Your Mobile App Down First

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But overall, it's consistency and engagement that will influence the success of your content via Facebook mobile and all the other apps it feeds – publishing regular posts, encouraging likes, and maintaining a consistent and positive level of...

  7. Social Media Automation: A Beginner's Guide for Small Business Owners

    Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Thank yous": When a human reaches out to you, find a way to build the contact into a relationship...

  8. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then the last point Fleck wanted to make about the customer journey was pushing her the promotional messages based on her engagement. So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions...

  9. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  10. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Why should brands make the website the ultimate destination, rather than leaving engagement and relationships to reside on social media platforms? Although a small sampling, this indicates how unaware social marketers may be of the implications and...

  11. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. When you try to force engagement in pre-determined or designated channels, rather than inspiring...

  12. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...