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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Following all 10 of the top links provided is going to give you great insight into Airbnb.com's relationship with the media. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    True content marketing is about building a relationship with your audience and we must carry that trust and relationship with the respect it deserves. The best content with a boring headline that does a poor job of giving the reader a reason to...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  4. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  5. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...