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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Cutts said Google likes to give heads up when they are releasing some change to the algorithm that they think will have a pretty significant impact on a larger group of websites. Especially when the web spam team is working on more and more general...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so...

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's also important to note, however, that these websites cannot be emulated point for point to maximize success. Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure...

  7. So Why Did All Those Movie Sites Lose Google Search Traffic?

    What about websites that simply embed public YouTube clips? Glenn Gabe of G-Squared Interactive looked into the issue himself when he saw the tweet and found another movie related site, ScreenRant, that had also seen this traffic dip on the 14th...

  8. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. Rich snippets could get a revamp and they will dial back on the number of websites that will be able to...