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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    Equustek Solutions has requested that Google "remove all search results that link to the rival's more than 300 websites. Earlier this month China blocked Google results related to the 25th anniversary of the Tiananmen Square protests.

  2. Nuances of Spanish Language Search Marketing

    This type of tag is used to accurately determine the language and the country targeting of websites. While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Cutts said Google likes to give heads up when they are releasing some change to the algorithm that they think will have a pretty significant impact on a larger group of websites. Especially when the web spam team is working on more and more general...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so...

  8. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's also important to note, however, that these websites cannot be emulated point for point to maximize success. Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure...