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  1. Expanding from Local to National SEO with Google Trends

    Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a nationwide contender in your industry. Adjust the location to United States and select a suitable time frame for your...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. B2B companies that blog generate 67 percent more leads per month than those...

  3. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it – burnout – and it's a problem in any industry, not just...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    INDUSTRY Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. COMPANIES All this and much more in our quick recap of search and...

  5. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...