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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. Just like the professor's research paper, which lists other research papers...

  4. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Keyword research is really user research that details how your customers are using language to describe...

  5. Search Marketing and Social Media in Regulated Industries

    Because more people are having more online conversations more often, social media venues are rich sources of new insights that cannot be gleaned from traditional forms of market research like surveys or focus groups.

  6. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    It doesn’t protect your data in the instances of market research, product development, or inquiries from law enforcement. Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure...

  7. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Market Research Competition analysis: Online research to determine which keywords represent a gap in the market. Global Market Finder automatically translates keywords related to a company's products or services into 56 languages, ranks the...