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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. Just like the professor's research paper, which lists other research papers...

  3. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Keyword research is really user research that details how your customers are using language to describe...

  4. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    It doesn’t protect your data in the instances of market research, product development, or inquiries from law enforcement. Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure...