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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    So, with that said, what should mid- to large-size companies bear in mind when they are developing their content strategies? Big brands can experiment with interesting topics that might be tangentially related to their business – but always while...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Then fill in the rows with the companies on your list, starting with...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers (Lexus). It shows how keywords are related by volume in social media over the last 30 days.

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Since February of 2011, I've helped a number of companies hit by Google's Panda algorithm. When speaking with companies that have been hit by Panda, I often explain that the algorithm update should have been named "Octopus" because Panda has many...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Fifty-five percent of companies plan to either start using, or to increase their use of virtual online events, while 40 percent plan to start or increase their use of regional road show style events. One of the ways SEO professionals can support...

  7. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Companies that sell CPG do so through third parties like grocery stores, not usually direct to the consumer. In the baking mixes category, AdGooroo found “the vast majority of top keywords in the Baking Mix subcategory are related to desserts and...

  8. Expanding from Local to National SEO with Google Trends

    Most companies will target their surrounding areas. Related Searches At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. It's no secret that Google Trends is an important research tool in...

  9. Twitter Launches Tailored Audiences Retargeting Product

    The social network will work alongside partner companies to offer advertisers access to targeting data from sources external to Twitter. He explained how it would work: “To get the special offer to those people who are also on Twitter, the shop may...