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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords. To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile...

  3. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It specifically discusses how companies can handle content like pictures or text, and what that meant in terms of liability. Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. However, it illustrates the point that the majority of the content...

  6. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  7. How to Optimize Your Content Strategy With Social Listening

    One area where agencies and companies struggle is determining what content should create and provide to their audience. Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize...

  8. SEO Website Audits: Everything You Need to Know Part II

    We have found link farms, click fraud, and even used this information to get companies out of third-party contracts. Human-based audit: Non-penalty related audits should run from $1,500 to as much as the auditor needs to charge (though generally...