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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    So, with that said, what should mid- to large-size companies bear in mind when they are developing their content strategies? Big brands can experiment with interesting topics that might be tangentially related to their business – but always while...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Then fill in the rows with the companies on your list, starting with...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers (Lexus). It shows how keywords are related by volume in social media over the last 30 days.