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  1. Dealing With Onsite Duplicate Content Issues

    Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to show in the search results page. The problem of duplicate content arises when there is more than one version of a...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Where possible, connect the article to the authors G+ account using the rel=author attribute If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. The amount of information streaming in about mobile search every day can easily become overwhelming.

  5. Nuances of Spanish Language Search Marketing

    When pages have minor but significant differences in content, then using rel="canonical" may not have as much impact as alternative hreflang annotations. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all...

  6. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...