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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. The amount of information streaming in about mobile search every day can easily become overwhelming.

  2. Nuances of Spanish Language Search Marketing

    When pages have minor but significant differences in content, then using rel="canonical" may not have as much impact as alternative hreflang annotations. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all...

  3. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  4. How to Dominate the Entire First Page of Google

    Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your...