Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. At SES New York, networking was a major priority for most of the attendees.
REI has done a great job of using helpful content to facilitate a useful shopping experience. Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their...
Get the inside scoop from Wendy Aldrich, Director Global Media at Disney, Brian Ellefritz, Sr Director of Web 2.0 Marketing at SAP, Liza Tewell, Online Editor at REI, Kevin Espinosa, eChannel Services at Caterpillar, Leslie Reiser, Program...
Kind of like shopping at REI to get the equipment you need and then "getting out there. Wow, what a great response from my last article on LinkedIn. Thanks to all of you who dropped a note and sent me a link request.
Large companies like REI benefit. Just Google REI Saratoga and you'll find the first search results page is littered with Zvents and its partners' listings. That's a bold claim -- so I asked to see a demo for Boston events.
For instance, Amazon.com, REI, and Zappos.com are reliant on online sales for success, and they are also among the top scorers in the study. Online retailers are still not taking full advantage of search engine optimization (SEO) opportunities with...
