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Rei

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  1. Do Weak Links Reveal Powerful Opportunities?

    Let’s look at this summary of the link profile of REI.com: Figure 2 : Topical Trust Flow for REI.com Figure 4: Link to REI From FatBirder.com The presence of such links – 92 of them – might suggest a niche that REI.com should target in their...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their “customer success team” assists big name clients such as FedEx and REI and concentrates on optimizing for natural search using technology and reporting. At SES New York, networking was a major priority for most of the attendees.

  3. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Get the inside scoop from Wendy Aldrich, Director Global Media at Disney, Brian Ellefritz, Sr Director of Web 2.0 Marketing at SAP, Liza Tewell, Online Editor at REI, Kevin Espinosa, eChannel Services at Caterpillar, Leslie Reiser, Program...

  4. A Look Back, and a New Beginning

    Kind of like shopping at REI to get the equipment you need and then "getting out there. Wow, what a great response from my last article on LinkedIn. Thanks to all of you who dropped a note and sent me a link request.

    Published
  5. Zvents blends local search with current events

    Large companies like REI benefit. Just Google REI Saratoga and you'll find the first search results page is littered with Zvents and its partners' listings. That's a bold claim -- so I asked to see a demo for Boston events.