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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples include FINRA, SEC, SOC-2, HIPPA, IROC, FSA, etc. Performing well in local search depends on many different tactics...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Understand International Laws and Regulations If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific (APAC...

  4. Bing Denies Censoring Search Results, Blames 'Glitch'

    Due to legal obligations imposed by Chinese laws and regulations, we have removed the results for these search terms. Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world.

  5. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. Regulators beget regulations, and if that comes to pass in the case of native ads it will impact...

  6. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  7. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Journalists React to Regulations, Citing the First Amendment And a potential employer or neighbor might find that mug shot right in the search results when they perform a search for your name. Not to worry though, because Google's algorithm is...

  8. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    It came to light that Google was aware of the activities all the way up to CEO Larry Page, and one con man who profited from the Internet giant's loose regulations became instrumental in the Google pharmacy sting, which exposed the illegal...

  9. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    With no laws or regulations to say how our PII can be harvested, stored, accessed, shared or validated, the whole situation seems ripe for disaster. I talked about how Google+ provided a hub by which users could be tied to their websites, content...