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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. On top of regular search, we have the use of two campaign types based on website and feed content that...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Could webmasters potentially manipulate this information in order to rank better either in the regular search results or image search? Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Even in the web-based world we live in, person-to-person interaction on the phone is still essential. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. At the end of the day it is a webmaster's choice whether they want to follow the Google webmaster...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. If you're not familiar with dwell time, it's the time in...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than aimlessly throwing content out on the web, people and businesses are going to start working with actual strategies for content creation and promotion. A regular marketing tool for many companies, content creation became a prime method...