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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. On top of regular search, we have the use of two campaign types based on website and feed content that...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. At the end of the day it is a webmaster's choice whether they want to follow the Google webmaster...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. If you're not familiar with dwell time, it's the time in between a user clicking through a listing...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than aimlessly throwing content out on the web, people and businesses are going to start working with actual strategies for content creation and promotion. How many people out there search for things via their mobile browser, specifically...