If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...
Robust online marketing is imperative for survival in a web-driven world. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Nearly every business today must decide how much to spend on...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
However, throwing a team right into the deep end isn't effective either, as green outreachers are inefficient and without guidance could spend hours perusing the web on the company dime. Prospecting: what it is and ways to do it, such as using...
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
However, most SEO professionals live on the web, where distractions are myriad and something new crops up almost every minute. The "optimization" in SEO implies that there is always something more which can be done to improve organic search...
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. I use my programming skills on a regular basis...
As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of the Panda updates combined. Once claimed, you will get visibility in search results as your content appears in a type of rich snippet, increasing...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Semantic search isn't just about the web.
Crawlers or bots will scan web pages on your site for inclusion in the search index, but they will check your robots.txt file first for any instructions. We cannot expect awesome web designers who create amazing themes to be SEO experts.
Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their...
Or are SEO clients being unrealistic in their expectations of SEO results in the short term versus the long term, leading SEO service providers to drastic measures that may ultimately result in the client’s web presence being penalized in organic...
Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web pages that could rank in your branded SERPs. Google Alerts can signal you when your name is...
That's the best size to look great on the web and on mobile. Stop overdoing guest posts on low-trafficked sites and trying to get a giant variety of thin content posted all over the web,” said Joyce. If you are in the spotlight for good or bad...
How Google Crawls the Web To understand why this works you need a brief understanding of how Google currently crawls the web. Googlebot, as it is widely known, has always been a text-based web crawler, capturing the web by recording and organizing...
To rank well for a keyword, you need to have a page that deserves to be the first result on the web for that term. If the client’s website becomes more visible in SERPs (search engine results pages) against the keywords in my list it will have a...
If creating such content on a regular basis isn't possible for your business, then the other option for your blog or web presence to get correlated to the topical content of your industry is to curate content.
Content expressed as microdata on the web page gets correlated easily to the data vocabulary it is giving information about, making it easy for the search engine find relevance and connectivity. Semantic search isn't just about the web.
