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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  2. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google could attribute the original image to the wrong webpage or site. Could webmasters potentially manipulate this information in order to...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    There are certainly reasonable and valid reasons to consider guest posts, but regular site owners should be aware of the risks as well. So these websites are getting penalized because they get convinced by these guest bloggers that their site would...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    It uses a regular expression to match all pages on the site (. Google Tag Manager has several "tag types" you can choose from when creating a new tag for your site. For our example, use "Time" as the category, "30 seconds" as the action, and "User...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And at some point, the negative signals tipped the scales, and opened the site up to getting hit by Panda. Without digging into site from a technical standpoint, I never would have found those problems.