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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. Also coming into play is the vast number of changes...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. At the end of the day it is a webmaster's choice whether they want to follow the Google webmaster...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. Note: this post won't cover the basic setup of Google Tag Manager, how to migrate to GTM, set up...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Google's Influence on Content: Panda, Penguin, Hummingbird All of Google's updates in 2013 have proven how...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top Pages" next to "Top Queries". There has always been a lot of confusion surrounding Google Panda. By running this report, you will not only see the drop in...

  8. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    However, Google certainly can and will take action against sites utilizing duplicate content in a spammy fashion, because they aren't adding value to the search results. In the latest webmaster help video from Google's Matt Cutts, he addresses how...

  9. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The results are quite different, compared to the same search on either Google or Bing’s regular or news search. Now, Search Explorer Alpha will share details into how and why it has ranked results the way it has, offering greater transparency for...

  10. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. Up to three in-depth articles are displayed at the end of...

  11. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It has been an incredibly eventful year in terms of updates from Google. Google's updates are likely to increasingly rely on social signals as active human curation of good content. My own take is less alarmist: Google has taken major spam-fighting...