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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. In fact, Google continues to dial up the importance of quality...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. We've already discussed how changing search behavior is pushing traffic further down...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you keep the mental model of, what is Google trying to do – we're trying to return great search results for users – then that helps you figure out how to align yourself with those goals, because if you're aligned with those goals, then we...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. Also coming into play is the vast number of changes...