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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results.

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. If you're not familiar with dwell time, it's the time in between a user clicking through a listing...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. How many people out there search for things via their mobile browser, specifically when on the go?

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Check out John's work on segments to learn more about segmenting...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then clicking back to the search results. Getting on the right path quickly with Panda recovery is critically important and can make...

  7. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    So most of the time, suppose we're starting to return a set of search results and we've got two pages that are actually kind of identical. Typically we would say, "OK, rather than show both of those pages since they're duplicates, let's just show...

  8. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The results are quite different, compared to the same search on either Google or Bing’s regular or news search. Now, Search Explorer Alpha will share details into how and why it has ranked results the way it has, offering greater transparency for...