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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. If you are trying to find extra cover in your account with strong results, this...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. It's critical to make Panda-proofing your site a priority, by...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Read any popular digital marketing thought leadership blog and you'd be bombarded...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Here are the results for email subscribers during this five-month period: You too can achieve similar or better results by following a few basic content syndication best practices. Ensure you have been on a regular publishing schedule for at least...