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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Check out John's work on segments to learn more about segmenting...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. Here's What Google's Labeled Search Results Could Look Like in Europe

    Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled "Google Image Search": The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to...