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  1. comScore's Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?

    In comScore's own words, "The methodology looks at the change in consumer response (either attitudinal or behavioral) by varying frequency of advertising exposure using a Bayesian regression model, from which the "control" response (i.e.frequency...

  2. A model model?

    In a new paper, authored with Philippe Jorion of the University of California, and Fan Yu of Michigan State University, Chernobai sifts through a global database of operational losses, employing regression analysis to find evidence of correlation...

  3. A model model?

    In a new paper (authored with Philippe Jorion of the University of California, and Fan Yu of Michigan State University) Chernobai sifts through a global database of operational losses, employing regression analysis to find evidence of correlation...

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