After code goes live, make sure your data is flowing as expected, and regression-test your pre-existing reports. Work with your CTO to develop an engagement model to keep your insights practice informed of upcoming projects, especially for high...
This could potentially mean one thing: feature regression. And that's potentially disruptive to a model like Apple's, whose margins lie in selling hardware. As hotly anticipated, earlier this week Apple pulled the curtain back on the iPhone 5.
In comScore's own words, "The methodology looks at the change in consumer response (either attitudinal or behavioral) by varying frequency of advertising exposure using a Bayesian regression model, from which the "control" response (i.e.frequency...
Regression ProgressionThe question most often posed to search analysts and anyone who is considered something of an expert in the space is, "Do you think Yahoo will catch up with Google? The harsh reality is that many of these start-ups had no...
