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Regression Model

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  1. How to Define a Web Analytics Process to Drive Better Insights

    After code goes live, make sure your data is flowing as expected, and regression-test your pre-existing reports. Work with your CTO to develop an engagement model to keep your insights practice informed of upcoming projects, especially for high...

  2. comScore's Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?

    In comScore's own words, "The methodology looks at the change in consumer response (either attitudinal or behavioral) by varying frequency of advertising exposure using a Bayesian regression model, from which the "control" response (i.e.frequency...