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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Registration is now open. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    EST, with registration oopen one hour prior. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. The practice has blossomed online in the form of native advertising, but...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    For more information, click on rates and registration details. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry...

  5. In Memoriam: Ren Warmuz of Trellian

    During the late 2000s they went into the domain business with Above.com, offering services in domain registration, domain catching, parking, and auctions. The search engine marketing and domain industries lost one of its greatest minds over the...

  6. 9 Ways to Prepare for a Future Without Cookie Tracking

    To be brutally honest, most of us think that relying on a single line radio box at the bottom of a registration page, with a link to a hundred page disclosure is acceptable. For the most part, do not track legislation is often misunderstood by the...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    For more information, click on rates and registration details. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from the Bay Area have converged at one industry...

  8. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client requires a registration prior to check-out. Even though the registration process isn't arduous, you are presented with a giant button, prior to check out, that states "create an account". Not because they are a big name or spending a...