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  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. One way to determine whether or not existing users are engaged is to measure the opening your app. Long-term campaigns are designed to acquire quality, long-term...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    To analyze the behavior of only desktop users on your website, you will need to create a new segment: The amount of organic search traffic from mobile devices was registered at 27 percent and 26 percent in September and October respectively.

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Users immediately know what they did well and where they messed up. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or...

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user name and password. Just like other sign in services, Login with Amazon is designed to allow users to login to multiple places...

  5. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  6. Google Warns Secretive Government Group Could Kill Open Web

    The site encourages users to take part in governance efforts and make their voices heard through various campaigns aimed at stopping web censorship and takedown efforts. In addition, ITU is pleased to note that private sector companies and civil...

  7. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    Essentially you can search for any registered users on your site by name, email, User ID and view the shared social data alongside the individual record. The instant registration system supports both social login and also your own custom form to...