SEO News

Registered Trademark Law

RSS
  1. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. Google AdWords is no stranger to trademark infringement law suits.

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...

  3. Trademark Law - What Search Marketers Should Know, Part 1

    What's a Trademark (and Trademark Law)? Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be...

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  5. The Search Engine Update, September 4, 2001, Number 108

    Trademark Holders Don't Automatically Win Similar Domain Names, Federal Judge Rules The Legal Intelligencer, Aug.http://www.law.com/cgi-bin/gx.cgi/AppLogic+FTContentServer? Just because you hold a trademark doesn't mean you are entitled to take a...