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Registered Trademark

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  1. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. Don't have comparisons with trademark infringements.

  2. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Language software company Rosetta Stone, which sued Google in 2007 over trademark infringement and lost in August, is taking their case to appeals court, paidContent reported: PaidContent said this indicates they have objections to AdWords...

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Learning the basics of U.S.trademark laws will help you understand: Basically, merely using the trademark does not mean you will win against another advertiser. If you sponsor another advertiser's trademark or use it in ad copy text, make sure your...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    Either they'll have to protect their own trademark or that of a client, or defend the use of others' registered trademarks in their own marketing activities. What's a Trademark (and Trademark Law)? Eric Goldman, assistant professor of law and...

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  6. Ask.com To Power Lycos Search & Search Ads

    Lycos® is a registered trademark of Lycos, Inc. Lycos is the 5th "most popular U.S. Web portal. Ask.com will provide Web search, image search, zoom search and ppc ads for the Lycos Network. Postscript: Just got the press release, posted below.