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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    While McDonald's has made sure to secure its official website www.mcdonalds.com, it has not registered the domain www.maccyds.com (or even and www.macdonalds.com). They can also ensure your domains are registered in key extensions relevant to your...

  3. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. In essence, influence means you're inspiring others without having direct control over whether they take action.

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Haven't registered for SES New York? If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations...

  5. Google Warns Secretive Government Group Could Kill Open Web

    In addition, ITU is pleased to note that private sector companies and civil society organizations have registered to attend WCIT-12 in large numbers. Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set...