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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China: Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz...

  2. Mobile Advertising Measurement: Winning the Long Game

    Registration: The user has registered themselves as a user in your app. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    The amount of organic search traffic from mobile devices was registered at 27 percent and 26 percent in September and October respectively. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. In 2011, my family and I spent a year in a remote region of...