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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    The amount of organic search traffic from mobile devices was registered at 27 percent and 26 percent in September and October respectively. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. In 2011, my family and I spent a year in a remote region of...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...