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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    You can get your all access pass for $695 if you register before June 6. Register now to take advantage of the early bird rate. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects...

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Register for ClickZ Live. As you may have already seen on the agenda, Zuckerberg will speak on "10 New Media Trends Shaping the Lives of Modern Consumers. Hello ClickZ Live Zuckerberg's topic, as you would expect, is exactly on target with the...

  4. The Role of #Hashtags in Social Media and Search

    Twubs.com also allows you to register a hashtag. If you create a hashtag, you can register it on Hashtags.org, which also provides tracking. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for conversion-centric queries. Step Away From the Register Crowding the online register is a strategy that had its place as...