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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them lower-cost VIP passes if they shared the event with friends.

  3. Why Email Marketing Shouldn't be an Ugly Stepchild

    Collect emails when customers sign a contract or put a sign-up sheet on near your register. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing...