SEO News

Regional Targeting

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  1. Content Strategy for an International SEO Campaign

    Even in a regional campaign in a single country, you might find that the same product or service is referred to in a slightly different way depending on where you are. Targeting an international audience will most certainly have an impact on your...

  2. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Search volume filtered depending on the language queries (number of search volume gets smaller): Language targeting It serves as a word filter instead of a targeting filter (Google just eliminates the words instead of adjusting their search volumes).

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    How to Think About the Interaction Between Layers of Targeting If I see North Carolina and Minnesota doing far better than the norm, but over a short time frame on moderate volumes, I'm not going to adjust regional bids unless it's an open and shut...

  4. How to Find a PPC Niche & Attract Customers

    First, you get to decide where to advertise (which largely determines who sees your ads), through geo-targeting, keywords, and placements. Geo-targeting: Got a tough national competitor? You can outcompete them by identifying your top 10 markets...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    In Singapore, Google’s regional office established in 2007 employs around 250 staff. Meanwhile, Yahoo released its Net Index Study for Southeast Asia to provide consumer insights for advertisers targeting the emerging markets.