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  1. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    If I see North Carolina and Minnesota doing far better than the norm, but over a short time frame on moderate volumes, I'm not going to adjust regional bids unless it's an open and shut case. Some accounts, of course, require a lot of extra elbow...

  2. Using Search to Find Missing Persons: Scratching the Surface

    Twenty years later, her father still is searching. The need for dedicated channels is quickly evident when searching for a missing person on YouTube, Facebook, or various search engines. Alerts, for both missing children and adults, to run on local...

  3. How SMBs Can Optimize their Social Networking Time, Part 2

    Many resort or destination cities already have forums in place for you to participate in, and many U.S.wide sites have regional and state-specific forums. Today, I'll give you some tips for finding and participating in local and niche forums in an...

  4. SearchDay | Trademark: The Next Generation

    How many businesses, both small and large, are taking advantage of local SEO? Get On Board the OMS and ClickZ Regional Whistle Stop Tour Posted by Greg Jarboe Apr 9, 2009 The Online Marketing Summit (OMS) and ClickZ have teamed up to launch a...

  5. SearchDay: Can Google Predict the Next President?

    Link Building Ideas for Local Auto Dealers LINK LOVE The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Yahoo Plans Reorg: More Centralization Posted by Kevin Newcomb Jun...

  6. Winning the Local Search Battle - Part 2

    If your agency or internal marketing personnel state: "yeah don't worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms," it's time to get worried.

  7. Yahoo News Partners With Major Newspaper Publisher

    The coverage will include traditional news stories from McClatchy newspapers and will further tap the regional expertise of the correspondents through exclusive blog reports designed to guide readers in understanding the news from these regions.

  8. Study: Search Driving Offline Conversions for Local Service Businesses

    Here's what the research determined about respondents' local search query formulation: used a general service term to search ("dentist") used a general service term and regional term ("dentist in Cleveland") used a specific business name ("Dr.