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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service Separate Campaigns by Regional Audience If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    While many large advertisers have been utilizing social media advertising for the past few years, mom-and-pop shops and regional companies have been slower to adapt. With many social networks maturing over the past two years and investing in...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    This opens up national advertising budgets to regional publishers, and encourages those publishers to lead with video in a far more aggressive way. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Fifty-five percent of companies plan to either start using, or to increase their use of virtual online events, while 40 percent plan to start or increase their use of regional road show style events. For regional events, consider outreach to local...

  5. Expanding from Local to National SEO with Google Trends

    Instead of uselessly beating your head against a wall of competitors time and time again, take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will serve to bump you into...

  6. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    For professionals with more differentiated requirements, hopefully the planner will continue to be refined separately from the regional filters. However, Google will soon combine the Keyword Tool and Traffic Estimator into just one new product: the...

  7. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    If I see North Carolina and Minnesota doing far better than the norm, but over a short time frame on moderate volumes, I'm not going to adjust regional bids unless it's an open and shut case. Today is July 22, which means AdWords enhanced campaigns...