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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? North Asia may be one region where Google doesn’t always dominate due to other players like Baidu...

  2. Searcher Demographics – We Are What We Search

    Because Facebook is a much more mature brand in the social networking space, their search audience falls closely in line with the search population at large. The index baselines are the searcher demographics for the entire U.S.search population.

  3. Social Media Around the World: Current Trends and Future Growth

    Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites. According to data collected by Universal Mccann...

  4. Zynga To Boost Asian Presence With $147M Investment From Softbank

    Taking Farmville only, 1% of the world population plays the game, so imagine the whole array of Zynga's offering. Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media...

  5. Social Networking Habits Vary Considerably Across Asia-Pacific Markets

    The study found that 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors. Across these markets, the Philippines showed the highest...

  6. Social Media Madness -- The Sweet 16, Part 2

    It would be difficult for the general Internet population to quickly and easily figure out how to thoroughly update and edit; perhaps this is by design. Last time, we discussed Region 1. This week, we'll review the Region 1 winners and losers and...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    Want to reach over a third of the Latin American population? Portuguese is the native language of Brazil, the Latin American country with the highest population of Internet users at 32 million, according to marketing data provided by Calgaretti.