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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    The Asia-Pacific region was the leader, claiming approximately 40 percent of the world’s mobile ad revenue. Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide.

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Focus more on the different cultures in a region when you’re localizing content and strategizing. Each region will have its own unique ecosystem of blogs, publications, and resources. In the U.S.there are tens of millions of non-English speakers...

  4. BlueGlass Acquires Idealizer, Secures European Hub

    The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. We also want to ensure a closer and greater relationship with clients in this region,” says Richard...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    How many global marketers reading this have ever tried to get feedback on a country-level and incorporate it specifically for that region’s content, if it lives on a main domain? Updating global search and media processes requires a strong internal...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City BBC reports that Facebook told them “that Mr Tinmouth appeared to have sent out scattergun advertising to a global audience without specifying a target group. We have no more insight here at Search Engine Watch...