SEO News

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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell...

  3. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    The Asia-Pacific region was the leader, claiming approximately 40 percent of the world’s mobile ad revenue. Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide.

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Focus more on the different cultures in a region when you’re localizing content and strategizing. Each region will have its own unique ecosystem of blogs, publications, and resources. In the U.S.there are tens of millions of non-English speakers...

  5. BlueGlass Acquires Idealizer, Secures European Hub

    The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. We also want to ensure a closer and greater relationship with clients in this region,” says Richard...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    How many global marketers reading this have ever tried to get feedback on a country-level and incorporate it specifically for that region’s content, if it lives on a main domain? Updating global search and media processes requires a strong internal...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Why are spammers and malware authors clicking on Facebook ads that appear around the...