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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and low advertising competition, Marin said it's...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    To look into those usage patterns, I analyzed several aspects of the celebration as it transpired on Twitter around the globe as each region welcomed 2014. The term "2014" followed the similar trend the term "Happy New Year" followed, revealing...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable...