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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. Nearly every region showed gains in mobile search revenue, however, from 2012 to 2013:

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Today, however, you may achieve as much with references such as most feared predator in the Pantanal region or third largest feline in the world. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Market for the travel industry?

  6. Nuances of Spanish Language Search Marketing

    Even within each region Spanish speakers put their own spin on the language with their slang and pronunciation. Rioplatense is spoken in the River Basion region of the two countries. Spanish-speaking countries all have different forms and dialects...

  7. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  8. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  9. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and low advertising competition, Marin said it's...

  10. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    To look into those usage patterns, I analyzed several aspects of the celebration as it transpired on Twitter around the globe as each region welcomed 2014. The term "2014" followed the similar trend the term "Happy New Year" followed, revealing...

  11. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.