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Refine Your Search Searcher Intent

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. Understand when creating campaigns the primary relevance of the ad serving is due to...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Nothing is more maddening in a search context than having to continually refine your searches to find what you want. The search engine’s ability to both interpret searcher intent and offer a multitude of options to be answer your question at that...