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  1. Forget Big Content – Small Content Is Critical to Search Success

    As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to find what we are looking for. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You can refine those circles as you go. Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. +Post ads on the Google Display Network have been out of beta for several months now, but the...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. Ask many search marketers what their number one goal is and they'll probably...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    langId=-1&storeId=10301&catalogId=10701&refine=213503%2B60&identifier=auto-tires&categoryId=213503&sortBy=PriceMin%7C0 Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead...

  6. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative...