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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead...

  2. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative...

  3. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. In addition to increasing search result speed, Hummingbird is designed to refine results for searches which mimic...