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  1. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    To consistently and repeatedly create awesome content, brainstorming must receive greater emphasis in the process, with content creators spending more time up front building great ideas, and also ideating throughout the development process so as...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    The characters are memorable, and memorably different from one another, largely because Rowling took the time to imagine and refine them far beyond what she shared in the books. Instead of the typical boring ads you’ll see when you search for...

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    While it’s well-known that using ads that are relevant to a search query will get you better results, you may need to refine your tactics when using adCenter. With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter...