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  1. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Paid search marketers have understood that mobile is important for some time, but...

  2. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  3. Survey Says: Stop Making Assumptions About Your Content

    The results could be used to help refine current practices or generate a pipeline of new ideas. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  5. Forget Big Content – Small Content Is Critical to Search Success

    As we get more experience in using search engines, we refine how we use them and begin typing in much longer phrases to find what we are looking for. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You can refine those circles as you go. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or profiles.

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. This is understandable. We all know that consumers, more often than not, will...

  8. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've corrected your site design, your Web analytics will provide more accurate insight into what incremental changes you could make to refine your conversion success. They tell you where someone went, but not who they were or why they went...

  9. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts.