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Refinancing

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  1. Killer PPC Ads: The Final Word

    That ad will be more effective if the keyword list includes terms like: refinance mortgage mortgage refinancing low mortgage rates Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback.

  2. Connecting with Customers through Search Market Research

    Digging into the data demonstrated that prospects who used what Klimstra called "benefit keyphrases" like "debt refinance" were searching for educational information about refinancing their home. Look to your search logs to mine this crucial market...