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Referrer

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  1. The Difference Between App to App and Web to App Advertising

    With Google Play, you can use the Google Install Referrer string for both app-to-app and web-to-app install attribution. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent) and more. It’s that time of year when Q1 “state of” reports are published to demonstrate where...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Conversion Rate from Referrer Traffic per Referrer Moz Rank/Trust Flow of Referrer Time on site from Referrer The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new.

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    She argued that by clicking on those links, Google disclosed personal information when it transferred data about her queries (her name and family members' names) within the referrer headers. The referrer header is the URL of the web page the user...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking app download provided by Google. The Referrer provides a method that allows advertisers to pass tracking parameters...