SEO News

Referral Programs

RSS
  1. So... You Think SEO Has Changed?

    All of these activities are still as important today as they have ever been, albeit more difficult because of the lack of keyword referral data. Identify initiatives that worked and expand those programs (for example, link building based on content...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The industry has become overly dependent on keyword referral as a data point," said Chris Keating, VP, SEO, CO and Data Feeds, Performics. The most effective way to manage your SEO programs going forward is to make pages the center of your SEO world.

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Showcase Branded Organic Search Referral Growth One of the ways SEO professionals can support event marketers is through brand related keyword referral patterns. Branded keyword data helps validate the performance of event marketing in association...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Average order value from the Pinterest referral was $80.54, with Facebook trailing behind at $71.26. Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear...

  5. Enterprise SEO in 2013

    One simply put a frequently searched keyword phrase on a page and in a title tag, linked to it, and watched the search referral flow until the end of time. Nowadays, SEO has to perform in balance and coordination with paid search, social media...

  6. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    IBM’s method of counting only the last referral doesn’t paint a clear picture of the sales journey it took for each of those site visitors to land on the site and complete a purchase. All of these doomsday articles proclaiming the death of Twitter...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Pinterest drove 3.6% of referral traffic in January 2012 (Source: Comscore) With the increase in reliance on friends and influencers in the purchase decision process, brands must activate influencers and engage current customers in content and...

  8. New Google Analytics Social Reports: Measure SMM Value, View Streams

    The Social Sources report initially shows two graphs: All Visits and Social Visits via Referral. Making better, more efficient data-driven decisions in your social media marketing programs Users can easily export to other programs and mash up with...

  9. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Make sure to segment individual conversion opportunities or conversion types (depending on the volume of potential goal opportunities) and evaluate the performance of organic search referral traffic across branded, non-branded, and now not...