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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself: Do any of the referral or exit sites offer advertising opportunities? Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.

  2. So... You Think SEO Has Changed?

    All of these activities are still as important today as they have ever been, albeit more difficult because of the lack of keyword referral data. Digital Marketing Channel Integration Search engine optimization remains an important part of the...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report identifies which content is getting referral traffic. Click on the 404 page to see the full referral of the site that links to the 404 page. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The industry has become overly dependent on keyword referral as a data point," said Chris Keating, VP, SEO, CO and Data Feeds, Performics. SEO marketing finally matured in 2013. Google's Hummingbird update "rubber stamped" the essential need to...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Showcase Branded Organic Search Referral Growth One of the ways SEO professionals can support event marketers is through brand related keyword referral patterns. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to...