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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    If someone likes your content and wants to publish it and reference you, what's broken here? We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges...