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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    It could reference ROI and/or CBA formulas because both provide useful perspectives. If the intangible impact isn't negligible, potentially list these in name as a disclaimer beside calculations for reference.

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company. They can provide unbelievable keyword opportunities...

  3. How Search Engines Use Machine Learning for Pattern Detection

    Anomalies can initially have a huge impact on the hypothesis, but their effect diminishes in areas with a lot of reference material. To automatically generate such a tree, a script can try multiple variables to find out which has the most distinct...

  4. Resources for Learning About PPC

    Even if you’re not taking the exams, the Learning Center is a good reference work for AdWords in particular. Google has a plethora of blogs, YouTube channels, Twitter accounts, and Facebook pages publishing information and offering tips and advice...