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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Sitelinks are a terrific way to consume more real estate on a SERP. Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best...

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Additionally, this valuable real estate isn't normally controlled by SEO teams, and tends to change often. Our methods for handling it typically employ ‘noindex, follow’ on paginated URLs (2, 3, 4, etc), and no use of rel canonical except to self...

  4. Gifting Online & Offline: A Seasonal Analysis

    The following categories of industry classification are used in this data set: Arts & Humanities, Automotive, Beauty & Personal Care, Business, Computers & Electronics, Entertainment, Finance & Insurance, Food & Drink, Games, Health, Home & Garden...

  5. Afraid to Link Out? Think Again

    Sell real estate? Become that authority, hub, or reference site that currently outranks your site. Just look at how often Wikipedia ranks in the top 10 in Google for various health problems. People originally found sites by following links long...

  6. Google Real Estate? It's Google Base Again, Google's Vertical Play

    New reports of Google Real Estate are simply what we've covered before, Google Base results flowing into regular Google. It's right inline with the OneBox creeps that Google's already been doing but more dramatic because the various drop-down...