Some rich anchor text is fine, but when your Reebok ZigNano ProFury sneakers page has 25 links pointing to it, and all the anchor text says "Reebok ZigNano ProFury Sneakers" or some derivative of that it looks a bit manipulated, know what I mean?
Arora said a recent global campaign by Reebok - which ran across Google.com, YouTube, Gmail, etc.as well as Unilever's efforts in Brazil, are examples of the company enabling multinational ad initiatives.
But what if you don't sell Reebok shoes at all? A search engine might decide that a consumer who searches for [Reebok tennis shoes” is "similar enough" and serve your ad. In the example above, it's unlikely that Reebok searchers would deliver a...
SAN FRANCISCO, CA, August 17, 2010 - Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. Awards Recognize Brands and Organizations that Embrace Innovation and...
Adidas came in a far second at 17%, followed by Reebok at 4% and New Balance at 2%. With ChaCha's vast database of questions and answers, it was only a matter of time before the data was mined for market research.
