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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. The company is also looking at reducing the amount of...

  2. The Pros and Cons of Big Data Democratization

    Strict insights practices may miss out on cost-reducing self-service opportunities by distributing lower-value work. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this...

  3. Old Sites vs. New Sites: Which Will Win in SEO?

    Google is creating great new ways to target your audience through paid ads, but they are reducing the openness and optimization options for organic results. Should Google change the way it values authority or is the change in public opinion already...

  4. Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

    Boosting viral reach but reducing click-through rate, for example. ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to...

  5. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    But is this another sign that Google is reducing the emphasis it places on links in the search algorithm? Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with...

  6. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    For instance, if the strategic alignment of the insights team is driving sales rather than reducing customer churn, there should be less overall prioritization granted to requests that are related to operational issues and customer experience.