Appropriate data can tell the anti-trafficking community which campaigns are most effective at reducing slavery, what sectors are undergoing global spikes in slavery, or if the reduction of slavery in one country coincides with an increase right...
Rather, start small with reducing the bounce rate first, and once you make progress there, you might discover there are other issues with the site that you need to fix before you can actually start to increase conversions.
A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year. To paraphrase Google’s web spam lead Matt Cutts the...
Reducing the incentive to create low-quality content? Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Try reducing your spend on branded paid search, and determine if there is a difference between your traffic and conversions. Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon.
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are mystifying or even maddening.
Improved latency on your site by reducing client-side demands. People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms...
This can be done a number of ways, but some strategies include reducing the size of banners, reducing white space, and adjusting fonts. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.
Though you may have stopped the bleeding in terms of your immediate bid and conversion price, what you're doing is reducing your ability to reach the visitors who are more likely to convert into high value clients.
Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions you receive per month, which could mean increased competition or declining impression share reducing your order volume.
The more words they add to the search, obviously the more refined the results will be, reducing competition to reach those customers. Eighty percent of shoppers will research online before making a purchase according to Google.
Basically, it would only affect your account by lowering bids and reducing your overall traffic because AdWords wouldn't be aware that the conversions were actually taking place. A Google spokesperson says the company's engineering team has fixed...
Google's commitment to reducing "bad ads" isn't a new resolution for 2013. Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic (see below) that recounts...
What follows is a list of 20 considerations for reducing your bounce rate. Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion.
Worse, it could be damaging to the brand's success – by significantly reducing or removing a brand's exposure on mobile, the marketer may be reducing the volume of "researchers" reaching the website and therefore throttling the volume of future...
I've actually run tests and found that reducing the total word count can have significant click-through benefits. If the keywords aren't in the description tag itself, Google will often substitute text from your page copy thus reducing your control...
For example, customer service may target reducing call volume costs while marketing may target building advocates and improving satisfaction. As marketers are tasked with the challenge of doing less with more, there's an increasing demand to...
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. A new study from Kantar Media has found that 77 percent of brands are using national TV...
Where once business owners and marketers had to consider whether it was worth the hassle of managing both a Bing paid campaign (for the significantly lower traffic they yield over Google) and also make the same call on managing a Yahoo paid...
Advertisers that use these new insights correctly can improve their ad relevancy and performance while reducing ad waste by ensuring mobile ads are hitting the right audience with the right message," said vice president of marketing at xAd Monica Ho.
