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  1. Do the PPC Engines Reward the Right Behaviors?

    They need to improve quality score to make a client or boss happy, and yet improving quality score means increasing CTR – and reducing ROI. In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the...

  2. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Some are complicated to install or require configuration, reducing time to market. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that reducing costs is one area where companies typically don't utilize email but it surprisingly does very well. Mobile and social have been among the most talked-about subjects for the last couple of years.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Rather, start small with reducing the bounce rate first, and once you make progress there, you might discover there are other issues with the site that you need to fix before you can actually start to increase conversions.