Cloaking and/or Sneaky Redirects Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure spam"? This just recently happened to one of my clients.
With dynamic serving and separate sites there is always the opportunity for either bad redirects to land the user on irrelevant page or for no content to be served at all. Did you catch Google's recent post on its webmaster blog regarding mobile...
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. Using the Content Experiments API, you are able to test content without using redirects.
Solution: Site owners should conduct a comprehensive site content audit, consolidating anything that looks, feels or 'tastes' similar, and ensure proper optimization of consolidated page and 301 redirects from old to updated.
It purchased its nicknames, www.marksandsparks.com and www.mands.com, and used 301 redirects to drive customers to its main site, www.marksandspencer.com. While online marketing is still a major tool for bringing new customers into your sales...
Christoph Cemper also noted HOME24.DE had an issue with several unhealthy redirected domains, and raises a possible concern: penalties were said not to pass via 301 redirects in the past – did that change with Penguin 2.0?
Server level (redirects, htaccess, etc. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.
Looking at his work site he realized that both the www and non-www versions worked with no redirects, and no canonical tags. We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none...
Setup 301 Redirects: People miss this time and time again. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from...
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
For example, you might discover that your account manager doesn't believe in a redirect plan as a good solution and he prefers to take the ranking hit and rebuild the core authority of the page without doing any redirects.
The Site Move tool doesn't replace the need for 301 redirects on your server or for canonical tags in your documents. Visitors coming to your old URLs from any source will still need redirects in place to get them to the new location.
When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User-Agent) HTTP header on URLs that serve automatic redirects. It isn’t uncommon to hear that Google has made a...
As good site owners, we train ourselves to go through monthly checklists looking for drops in ranking, 404s, proper redirects and other bad things. No, seriously. When was the last time you thought about the Google Analytics code mucking up your...
Canonical tags (rel=“canonical”).redirects. It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle...
We’re human, we sometimes forget redirects. But while piece-mealing an SEO project, band-aiding, or adding features/content, has the role of your site gone off course? Taking a step back or “getting out of our own head” allows us to revisit why we...
For redirects, use a header checker tool to follow the redirects back. Reclaim Links From Broken or Pages With Multiple Redirects Sometimes you will uncover years of nested redirects, as pages have moved with tons of trusted aged backlinks.
Rogue Pages and 301 Redirects Needed SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort. They also often come with a price tag that many small to...
