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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of existing redirects (so you don’t create redirect strings) Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The mobile mind shift has created a paradigm in which the understanding is that each...

  2. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty redirect notifications had started going out. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your site and...