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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your site and...

  2. Google Webmaster Tools Now Provides More Specific Search Query Data

    Google also is displaying the mobile data when webmasters have utilized a "skip redirect" where a mobile user is being redirected to the proper mobile page. This will also help webmasters who have sites with a lot of "The change will be rolled out...

  3. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Faulty redirects: A faulty redirect is a smartphone-specific error that occurs when a desktop page redirects smartphone users to a page that is not relevant to their query. A typical example is when all pages on the desktop site redirect smartphone...