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Red Team

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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. IT informed Lisa that the site was almost ready to accept the video submissions and voting for the campaign, and the legal team finally approved the contest...

  2. Recovering from Penalties, Penguin, and Panda

    Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google. You can divvy up the work between team members this way. An in-depth session at SES San Francisco 2013, Recovering...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Ever get one of those nasty Google red malware warnings when navigating to your site? In that case you should have a security team that works on defeating these attacks already. If not, then remove them; find a network that blocks these scripts or...

  4. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Everyone has their favorite sports team, whether it's the Philadelphia Flyers, Hull City, or the Northern Virginia Majestics (U12). Red Bull Racing (Formula 1) With sports teams you have built in celebrities, fans want to know what Red Bull's...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and scroll before selecting the links in the email. If you don't know you should go back and to your team and find out.

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    This also works great if someone on your team or someone on his/her team couldn't make the meeting. Once that's set, you can verify, and then you're ready to hit the big red “record" button that will show up on your Hangout.

  7. How to Avoid PR Disaster With a Social Media Policy

    A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. Social Media Policy Tool: When you can't wait for the...

  8. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull? Introducing Wolfram|Alpha's Handwritten Knowledge Engine – the only Handwritten Knowledge Engine that has a team of real humans ready to transcribe and illustrate...