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  1. SEO Website Audits: Everything You Need to Know Part II

    Red Flags – An Audit Wasted Red Flags – An Audit Wasted In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    The matter is further complicated by Google's $240,000 grant to the cannabis group Michigan Compassion in June of 2013 and by language loopholes referenced by Adweek that don't trigger red flags on Google and Facebook.

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    And on the flip side, content you find with high adjusted bounce rates can raise serious red flags engagement-wise. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do.

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Some of these companies could have avoided disaster had they noticed the red flags and taken action. I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze.