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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Next Question…” button with a smiley face. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one. Watching an introductory video as a reward for...

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    First, select the customize button. The lead form page is marked out with a red line (they also have arrows). How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't...

  4. International Expansion: Break Down Barriers With Google+ Hangouts

    Once that's set, you can verify, and then you're ready to hit the big red “record" button that will show up on your Hangout. Below is a screenshot of where you can find the “record" button: So how can you successfully break down the barriers...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Belly button - An organic tweed cotton potato sack Google's Add Emotion Button Whether you're feeling a little :-) or :/, Google's "Add emotion" button now has you covered. Click on the button again to return to the original version of your photo.

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    I know that delete button has been clicked in the email application as you are hip to the game. Red Flag #2 Red Flag #1 Red Flag #2 Red Flag #1 Red Flag #1 Red Flag #2 You have also started to get emails and reviews from online shoppers conveying...

  7. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Now it’s easy to test all the stuff you’ve been wondering about: orange or red button, Verdana or Arial, 320 or 480 video, and so on. Only your visitors can tell you, by responding favorably to some forms of empathy and hitting the back button when...