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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    The people that work at the Oklahoma Tourism and Recreation Department (OTRD) truly embody the authenticity and natural joy of the state itself. What do most people know about Oklahoma? They probably know the title song from "Oklahoma!

  2. How to Use QR Codes for Better Conversion Rates

    Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail, hospitality, food, recreation, entertainment Business goal: Brand advocates Conversion challenge: Grow the Facebook fan base Industry...

  3. Professor Lawrence Lessig to Keynote at SES Chicago

    A: A RW culture is one where ordinary people are empowered to participate in the creation and recreation of their culture. The title of his keynote is “Remix: Making Art and Commerce Thrive in the Hybrid Economy.

  4. Search Engines are Preferred Method for Researching Products and Services

    And if you've been tempted to abandon organic based on the "SEO is dead" debate, you may want to think again: go online to find information on brands, especially for travel, leisure, and recreation say online reviews had at least some level of...

  5. Search Engine Forums Spotlight

    There is much surmise that this indicates a recreation of the Google database. Link Building With Affiliate Programs -- Does it Work? Search Engine Watch Forums Does link building with affiliate programs work?