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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Some clients move fast to follow my recommendations, and they can often see recovery in a quicker timeframe. Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page...

  2. How to Work When Nothing Seems to Work

    More aggressive clients will be quite direct, making it clear they will not act on your recommendations because they do not believe that making the changes is worth the time and money. There are many things you can do to help foster agreement and...

  3. How to Optimize Your Content Strategy With Social Listening

    Making Recommendations from Social Insights You must also leverage social listening, content marketing, and SEO to ensure your audience reaches your content. If you aren't familiar with social listening, sometimes called social media monitoring, it...

  4. SEO Website Audits: Everything You Need to Know Part II

    Penalty-based audits will include a basic SEO audit with recommendations with a deep-dive focus on your algorithm issue or manual penalty. They are very helpful for sites with a large amount of pages, many inbound links, IT teams that can implement...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Google+ will give you recommendations of other pages and people to follow based on general categories. If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  7. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Site owners concerned with local SEO should...