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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Site owners concerned with local SEO should...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Here are some opportunities and recommendations: Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. This article discusses the comparisons drawn and how B2B SEO can augment and benefit from...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Social media marketing has become a routine part of SEO recommendations. Nomenclature: The Industry Case For and Against SEO Measuring keyword success in SEO via a ranking report? SEO, at its core, has always been and will continue to be about...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Other things to think about include positive feedback and recommendations, as well as endorsements by experts. For best SEO practices, these are the areas the webmaster should be looking at, and making any necessary updates or changes in order to...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Align increases in overall performance with specific optimizations to understand impact and drive future recommendations. SEO has changed forever. Warren Lee, SEO Manager - Adobe Everett Whitehead, SEO Manager - Monster.com