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Recommendations Search Engine Disclosure

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  1. Understanding Search Engine Patents

    Another "disclosure" that Jon discussed was the concept that "the amount of time a user spent on a site" was a factor in ranking. The first "disclosure" Jon discussed was the notion that Click Through Rate (CTR) was a ranking factor.

  2. Understanding Search Engine Patents

    Another "disclosure" that Jon discussed was the concept that "the amount of time a user spent on a site" was a factor in ranking. Jon opened his presentation entitled "The Patent Files: Revelations and Red Herrings," describing patents as a "trade...

  3. More on Search Engine Disclosure

    While all of the search engines have greatly improved their disclosure practices, the report nonetheless found problems and offered recommendations for improvement. In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a...

  4. Going Beyond FTC Paid Inclusion Disclosure Guidelines

    They were drafted in 2002 when paid inclusion was still fairly new, when people had more faith in search engine promises that rank boosting within paid inclusion wouldn't happen, and when the main concern was on fixing the disclosure situation...

  5. Search Engines And Legal Issues

    The US Federal Trade Commission has made a landmark recommendation to the search engine industry that it should improve disclosure of paid content within search results. FTC Recommends Disclosure To Search Engines SearchEngineWatch.com, July 2...