As a disclosure, Ken is a client of mine. My small promotion, in which I held a drawing for a $50 Amazon gift card for anyone who submitted recommendations for the future of this space, has been great fun and a wonderful success.
While not as easy, link building can still be successful with a strong message and proper disclosure. When faced with technical implementation roadblocks, prioritize your recommendations, and present the most effective, yet actionable strategies...
Another "disclosure" that Jon discussed was the concept that "the amount of time a user spent on a site" was a factor in ranking. The first "disclosure" Jon discussed was the notion that Click Through Rate (CTR) was a ranking factor.
Another "disclosure" that Jon discussed was the concept that "the amount of time a user spent on a site" was a factor in ranking. Jon opened his presentation entitled "The Patent Files: Revelations and Red Herrings," describing patents as a "trade...
Disclosure is there, but it would be so much more open to make this directly in the actual search results -- or better, figure out a way to not charge for inclusion or shift away from a pay-per-click model for it.
While all of the search engines have greatly improved their disclosure practices, the report nonetheless found problems and offered recommendations for improvement. In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a...
In addition to making note of findings on each of the search engines covered, the report makes specific recommendations for improving disclosure practices. Consumer WebWatch, a project of Consumers Union, the non-profit publisher of Consumer...
The 82 page report, In Search of Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results (PDF file) notes, "Many of the Web's top search engines have made improvements in disclosure and transparency...
Compliance with FTC recommendations for disclosure varied widely, however, leaving ample room for improvement throughout the industry. The 82 page report: In Search of Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in...
They were drafted in 2002 when paid inclusion was still fairly new, when people had more faith in search engine promises that rank boosting within paid inclusion wouldn't happen, and when the main concern was on fixing the disclosure situation...
They were drafted in 2002 when paid inclusion was still fairly new, when people had more faith in search engine promises that rank boosting within paid inclusion wouldn't happen, and when the main concern was on fixing the disclosure situation...
The US Federal Trade Commission has made a landmark recommendation to the search engine industry that it should improve disclosure of paid content within search results. FTC Recommends Disclosure To Search Engines SearchEngineWatch.com, July 2...
If MSN is cleaning things up in terms of paid placement, then why isn't it doing more in terms of paid inclusion disclosure? MSN announced a redesign for its MSN Search service last week, a cosmetic change that helps the service comply with US...
If MSN is cleaning things up in terms of paid placement, then why isn't it doing more in terms of paid inclusion disclosure? MSN announced a redesign for its MSN Search service last week, a cosmetic change that helps the service comply with US...
We've already seen a dramatic improvement in disclosure, ever since the FTC issued guidelines for search engines in 2002. A new study (news release, pdf report) by medical consumer advocate URAC and Consumer WebWatch details the problems consumers...
Last year, NO search engine with a paid inclusion program provided proper disclosure. Instead, they were invited to learn about paid placement after doing some search activities during an "enlightenment" phrase, in which they were apparently...
In my recent search engine paid disclosure survey, I found it easy to locate good explanations from both MSN Search and AOL Search. Last year, NO search engine with a paid inclusion program provided proper disclosure.
In the article below, details of my latest review of major search engines, to see how well they are meeting FTC recommendations for disclosure of paid content. Search Engine Disclosure Ratings: May 2003 SearchEngineWatch.com, May 30, 2003 http...
For search engines with paid inclusion, the FTC wants near the heading a link that leads to disclosure of paid inclusion. In the first example, from AOL Search, you see the heading for the editorial results section, "Matching Sites," with a...
Presently, sites I've reviewed using the program fail to follow the US Federal Trade Commission recommendations for paid listings disclosure. Indeed, adding disclosure would be a simple change to make and one I'd expect will happen soon.
